Product photography is the door that leads to customer satisfaction, which in turn leads to greater order traffic and, ultimately, greater benefits. You may not have a mountain of resources at your disposal, but believe us: it is very likely that you have the necessary tools at your fingertips to create great product photographs.
How is that possible? Currently, mobile phone manufacturers are equipping, even mediocre smartphones, with high quality cameras that have 8 Mpx and even 10 Mpx resolution. This means taking more precise and clear photos, and with better colors. It also implies the possibility of minimizing the cost of taking high quality product photographs, as long as you know how to get the most out of your smartphone's camera. In this article, we will teach you exactly how to do that! If you would like to get the eCommerce Photo Editing Service, contact them.
1. Be persistent
Repetition is key in product photography. Understanding the importance of persistence will help your product photographs stand out in both technical quality and composition. Pay attention to every detail and every decision you make during the process and record each of them so that you can reproduce exactly the same resolutions every time you prepare and shoot.
2. Download a mobile camera application and learn how to use it.
Before you get to it, you will have to have a smartphone and understand how it works, as well as know how your camera application is going. You can choose to use your phone's basic camera application, which will be pre-installed on the device, or you can choose to download an advanced camera application with more features. We recommend using Camera + . This application compensates economically and will allow you to exercise greater control when compared to basic camera applications.
Regardless of the application you choose, it is important that you become very familiar with its different settings and capabilities to ensure that you are getting the best possible images. If you have problems, follow this step-by-step detailed tutorial that offers different tips and manual techniques for smartphones!
3. Prepare everything.
Most of us have no time left and we need quick results when it comes to obtaining images of our products. For this reason, it is a good idea to have everything ready before you start shooting. Doing this will help you speed up the process and make sure you don't forget to do anything important. Here are six things you surely need to do to get started:
Follow these Six Foolproof Ways To Create Amazing Apparel Product Photos With Your Smartphone:
1. Clean your phone.
We use our phones so often that it is almost impossible not to stain our screens and camera lenses with our fingerprints. Remember to clean your phone thoroughly, both the front and back of your camera lens, with a lens cleaning cloth or a microfiber cloth.
2. Clean your product and make the necessary arrangements
Make sure your product has been examined and thoroughly cleaned. For clothing products, make sure that the garment in question has no wrinkles and that its presentation is the right one. When packing and storing your product and during transport everything can happen, so be sure to check that all buttons and seams are correct.
3. Use a dummy or model.
Presenting a product on a dummy or on a model can help a lot to make it come alive. Investing in mannequins or models is a great idea, especially since you have saved money from the budget in photography equipment using your phone as a camera.
If necessary and if you do not have a budget to hire a model or buy a dummy, try to make a model yourself! Many camera applications on smartphones come equipped with automatic stopwatches that allow you to make self-portraits easily.
4. Measure the light well.
It is crucial that you create images of bright and well-lit products. For starters, customers hate dark product images, and worse, poor lighting will make your products look dark and dirty too. Good lighting allows customers to see your products in detail, which leads them to have confidence in your business and buy products.
If you cannot find enough natural light, try using artificial light from lamps and other accessories as an alternative, or use polyurethane foam or pen cardboard to make the light bounce towards your product.
5. Be neutral.
In addition to choosing a place in your home or studio that has a wall of sufficient size and light, you should also choose a site with clear walls and neutral colors, or somewhere where it is easy to install a temporary backdrop. Depending on the colors of your products, white, gray or light-colored walls are usually the best because they allow products to stand out, highlighting colors and textures.
For example: you should photograph a white garment against gray walls (instead of white walls) and photograph darker garments on white or gray walls.
6. Find out and investigate.
As a last step, it's a good idea to look for other photos of similar products to see how the competition exposes its products. Take note of what works for you and what doesn't, and write a list of things you would like to incorporate or avoid in your own work. And while you're doing it, spend some time exploring and learning about the eCommerce website where you plan to sell your products. Do everything you can to find out how to best market your products on that particular platform. Every detail counts!
To see a complete example of how to photograph clothes in the best way, check out this Etsy product page .
4. Start photographing.
Now that you have prepared your product and your studio, start the camera application to start shooting. As you photograph your product, take time to rotate it and capture it from different angles, thus avoiding duplicate photos. The goal of using your smartphone is to publish and advertise your product as quickly as possible, so you can spend your valuable time doing other things. As long as you apply the following tips to your work, you will be making no money at all:
1. The approach is key.
This advice may seem obvious to many of you, but focusing on the product is so important that we had to include it in this article. Do not forget to focus! Simply touch the screen of your phone in the center of your clothes and your smartphone will do the rest of the work for you. Without an appropriate approach, your customers will only see a blurry image of your product and may even question your honesty as a seller.
2. Combining your product is overrated.
You don't have to worry about combining your clothes by adding accessories such as cardigans or jewelry. In fact, adding accessories can distract customers from the main product by stealing positive attention from your product. Your customers are really only interested in one thing: to have the best images of the specific products they are thinking of buying.
Photograph your garment alone. DO NOT combine it with other accessories.
Your customers are really only interested in one thing: to have the best images of the specific products they are thinking of buying.
3. Details photos are important, but secondary.
Shooting close-ups of product details is always a good practice, but don't let that distract you from taking several standard and direct photos that offer views of the entire product
After you have taken photos of the product from several different angles, zoom in and highlight the details that make the item special, such as labels, logos, buttons, designs and textures of the material.
4. Do not lie about the condition of the product.
New items must be in perfect condition, but second-hand products sometimes show some wear and tear. If a product you are thinking of selling is damaged or damaged, be honest with your customers and include a picture of the damage. Just remember to highlight the exceptional qualities of your product first.
5. Do not change the location.
It is important to keep your dummy or model always in the same place for as long as you are shooting, even if you change the clothes you are photographing. The easiest way to make sure you don't change the location is to mark a spot on the floor with tape to put the dummy or where the model should be placed
6. Shoot straight.
To save some time later, make sure the images you create are in a straight line and are trimmed exactly how you want them to appear on the internet. This way you won't have to spend time making these adjustments later.
5. Add some magic.
Once you have finished photographing, load the images into an application for mobile image editing such as Adobe Photoshop Touch or Camera + to manipulate brightness, contrast, sharpness and other basic levels. This is not a crucial step, But adjusting these parameters can definitely add a special touch to your images, which sometimes makes a difference in the customer's decision when buying a product or moving to another.
Avoid experimenting with shots. Images with straight shooting and the right cropping are the best choice to appear onlinePin It
If you don't have time or don't know how to edit the images for yourself, you can always send them to an external professional company that can make your images really shine. Here at Pixelz , we can optimize your images and edit them to create truly amazing product photographs with pristine backgrounds, splendid colors and clear sharpness. With our guarantee of fast delivery, your images will be ready to sell on the internet in 24 hours or even less time.
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